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Beauty Industry, Beauty Launches

L’Oreal USA Creates New Online Destination

The company has announced a collaboration with StyleSeat.

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By: Marie Redding

Senior Editor, Rodman Media

By 2017, the Internet will influence 60% of all retail purchases, according to L’Oreal – so the company wanted to do something to help make sure its spa and salon partners have the tools necessary to succeed – and sell more of L’Oreal’s products from its Professional division.

The company is collaborating with StyleSeat, to create an online destination that contains digital tools for helping salons and stylists grow their business. Beauty professionals using StyleSeat are able to grow revenue by an average of 70% in the first 15 months on the platform.

Styleseat combines features that include web and mobile booking, a professional web presence, marketing tools, and an upcoming e-commerce feature. Consumers can also read recommendations from other clients and make online appointments with top salons or stylists in their areas.

L’Oreal USA’s Professional Products Division includes these brands: L’Oreal Professionnel, Kerastase, Redken, Matrix, Pureology, Shu Uemura Art of Hair, Mizani and Essie Professional.
“I think it’s critical that salon owners and stylists partner with the necessary people who are going to take us into the future, build our business, make happy hairdressers, happy clients, and not be left behind,” stated Redken Advocate and StyleSeat Member, Rodney Cutler, Cutler Salons.

Shu Uemura and Kerastase Advocate and StyleSeat Member, David Abrams, LuxeLab, added:

“Salons must do a better job utilizing the opportunities made available to them in the digital world. We are lucky to have a partner in this endeavor such as L’OREAL, as well as appreciate the opportunity to increase our digital footprint and expose our company to a wider audience.”
More than 3 million consumers already use StyleSeat, with over 8 million appointments booked since its launch. 

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